PART One Introduction
Every day we are literally bombarded with messages, particularly sales messages.
This makes selling tough, and it is becoming tougher than ever.
Email has become such a time-wasting chore with so much unsolicited junk hitting the inbox.
Whether it’s the 24-hour news cycle, live streaming, mobile phone always in hand, texting and selfies galore, more tweets per minute than you could read in a lifetime, faster broadband, instant reviews, you have rapid personal communication of every shade and colour literally hammering your senses.
We live in a kind of pop culture that’s gone quite mad with everything accelerating at warp speed, with no sign of it slowing down.
There’s no time for anything, particularly for learning something that could make a real difference in your life.
Finding a way to cut through the clutter is desperately needed.
Not only that but it is imperative to have effective techniques at your disposal to get heard.
The ability to create a lasting impact through the way you present yourself is essential.
It is important to trigger the right response when communicating, and to be able to align the content with the delivery of your message.
Ideally, you want to set your message apart from everybody else’s.
More particularly, you want to know how the decision-making part of the brain actually works so you can present yourself in the best way.
If you are in sales, and let’s face it, we are in a sales situation every time we speak to somebody, you will want to deliver a convincing message.
This is true whether you are selling a product, a service, or just selling your opinion to someone.
One way, perhaps the best way, to get your message across is to tell a story, a story with a moral.
The story should have a beginning, middle, and an end.
It should contain a direction for a person to follow to solve an intractable, puzzling problem.
The story itself may appear improbable; it could be the stuff of legends, or be based on something supernatural with mythical characters, or events.
It could even be an epic plot concerning something dramatic.
A fable contains all of these elements.
A fable forms a narrative to solve a problem.
This is primarily the reason I named this site as fable, or more precisely F.A.B.L.E.; where F stands for face reading insights, A for becoming an authority figure, B for body language expertise and your system of beliefs, L for linguistic mastery, and E for emotional intelligence know-how.
If you spend the time to gain a deep knowledge in these areas you will be seen as an expert, and sooner rather than later become a figure of authority.
PART Two Face Reading
From the earliest times people have read faces simply to survive, to know how to react.
It can be suggested that we are all natural face reading experts!
However, it wouldn’t be completely accurate to say our brains are hard-wired to read faces, but, notwithstanding this, the brain has evolved to distinguish between specific characteristics of the face for the curious onlooker.
It is possible to instantly gain numerous insights into the “mysterious” way a person is likely to behave.
The personality traits of an individual are writ large in the features of the face given there is a marked correlation between a person’s facial elements and their behavior.
Just think about the benefits you can gain by being able to gain an understanding of a person’s personality, and what makes them tick through their facial features alone.
What an advantage!
The truth is that having the skills to read a person’s face does provide insights about a person.
They do not even have to utter a single word!
Simply put: face the facts, information is all powerful.
In business, and life in general, results are achieved through communication of some kind.
Superior skills in this area will give you a decided edge.
It matters not whether you are in sales.
Social and business relationships of every kind require the ability to understand what motivates a person.
We will be covering body language where simple physiological movements reveal what is really going on mentally. Imagine having the skills to pick up even more information in a matter of seconds by doing nothing more than looking at a face.
For example, if you wanted to know what kind of logic appeals to a client take a glance at their nose and eyebrows.
It’s all there!
When you add the speed at which you can gain personality insights to the language patterns a person uses, and the body language on show, you will have a composite picture of a person’s likely response during a conversation.
PART Three Authority Figure
How do people view a person of authority?
How does a person become an authority?
Take a person who wants to sell their products or services; what do they have to do to be seen as the authority?
Let’s be blunt: It’s a whole lot easier to sell your products and services when everyone thinks believes you’re the authority in a specific field.
By the way, an idea is not a product or service.
An idea is a product or service only when YOUR HOMEWORK has been done, and knowing what your competition is doing.
Here your homework is to read, absorb and use the information in F.A.B.L.E.
Keep in mind knowledge and the wisdom it brings has a much better chance of a producing a positive return on your time.
In truth, it’s not just easier to sell stuff once you are seen as an authority; your stuff just seems to sell itself because of your reputation, your positioning, and the level of chatter on social media.
People insist on buying from you because they’ve noticed you’re everywhere, in one place after another, almost every single day.
Now you’re seen as the authority.
And authority sells.
Boy, does it sell!
Once you establish yourself as not just another expert, but the authority figure, the whole game gets turned on its head.
Why is this?
Well, the terms “expert” and “authority” mean two different things to most people.
Experts have an abundance of knowledge and experience on a particular subject.
Most people don’t care.
Contrast this with a figure of authority – here we have an expert with an audience who actually do care.
Think about it: How do most people behave when face-to-face with a person of authority?
Before long the words are rarely disputed.
They trust that person not only to be right about their field of expertise, but to be so right they’re worth listening to, following, and loyally defending.
In short, the authority sets the rules.
The authority sets the tone for the shared area of interest.
The authority is a leader, not because they claim to be, but because they have loyal followers.
To become an authority requires building a following, a following that views you as the “go to” person for information and knowledge.
They are trusted.
What are the common characteristics of an authoritative person?
Well, they think like a leader, they innovate, are great communicators, are intuitive and have a philosophy of lifetime learning.
In fact, they go the extra mile for knowledge.
They are prepared to step out of the comfort zone, they are unafraid to express an opinion, they will buck the trend, and above all, they are delighted to help others.
Why focus on the attributes of an authority figure?
What does these attributes have in common with your own aspirations?
Well, once you become fluent in reading faces quickly; possess body language expertise; have advanced linguistic skills; and master emotional intelligence, and consume other information, you will converse in a sophisticated, eye-catching way.
Everything else will look after itself.
PART Four Body Language
Imagine a world where you never send mixed messages, nor where you have to backtrack and explain, a world where you are never misunderstood.
Small things such as the way you hold your hands, use your eyebrows, and position your feet can have unintended consequences.
It’s important to recognize that even if you fail to see these minor bodily movements, your subconscious mind still actively observes them.
They do not go unnoticed!
Most people believe the best way to charm people is by using persuasive words.
This helps, of course; however, strengthening your words with the appropriate bodily cues will sell you and your personality far more.
Superior communication skills require matching words with complementary gestures.
Understanding what makes a person tick requires meticulous diligence, even if it’s just one wink, blink and nod of the head at a time!
Some people will purposely use a precise gesture to disguise their true feelings.
Lack of eye contact, turning the body away, and holding the hands come to mind.
Many of these gestures are easy to recognize simply because we are hard-wired to notice unambiguous signals.
Gestures speak louder than words!
People who are well-schooled in the more subtle elements of body language happily use it to their advantage every day, particularly in business situations.
Once you have an intimate knowledge of these “tricks” you will be able to accurately identify specific nonverbal behavior, and pick out when somebody is interested, not interested, or even attempting to manipulate.
The main purpose of possessing body language expertise is to make certain your body language matches your words when you are communicating with others particularly when it matters, such as in a meeting.
This knowledge will allow you to adjust your message and keep it honest.
In essence, it is a powerful advantage to know how to spot the deeper meaning going on in a person’s mind.
Every emotion has a corresponding muscle tension and bodily movement.
You need to spot this.
If you want to influence people you must have body language expertise. It’s that simple.
Once you have this knowledge and use it wisely “magic” will take place.
You will effortlessly identify patterns of behavior and know how to respond.
PART Five Language Patterns
Have you ever found yourself in a situation where you needed to persuade someone to do something that was important to you, but you simply didn’t have the right words to make it happen at the time?
Have you ever been in a position where there was an opportunity to say precisely the perfect thing to someone in a face-to-face moment, but the right words just weren’t there?
The one chance you had was gone.
Have you walked away from an experience regretting that you didn’t think to say the one thing that would have caught the moment absolutely perfectly?
Perhaps it was in a heated discussion, or in an argument, or possibly it would have been the ideal riposte in a business or amusing social setting.
Afterwards you berate yourself: “Why didn’t I think to…”
Have you ever consented to something and then later found yourself surprised that you had agreed to do it?
“How on earth did I fall for that?”
Essentially, what has taken place?
You have been the victim of hypnotic communication.
You have either not had the linguistic dexterity required, or somebody else has used those skills on you.
Will you succeed next time?
Maybe, maybe not, but there is one certainty:
The difference that makes the difference is having the power of influence and persuasion at your fingertips, available and ready for use in any context at any time.
This is the target.
To become a brilliant communicator requires knowing how to discover, uncover, learn, master and use the art of persuasion.
Fortunately you have an advantage: You possess phenomenal resources.
Now is the time to assemble a number of flawless techniques to progressively transform your skills and become a magical communicator.
Now is the time to fast-track your progress towards becoming a master of persuasion.
Now is the time to develop a powerfully influential capability and dexterity.
Without the skills of persuasion it is highly likely that your life will be a series of frustrated what-might-have-beens.
Is it time to correct this?
Yes, so why not learn how to create your own persuasive magic.
The patterns of influence can be learned.
Used wisely and in combination they are guaranteed to get results.
Let’s face it, selling yourself and selling to others can be tough.
To succeed consistently requires explicit knowledge.
Of course, you already know how to communicate, and you’re likely to be accomplished.
However, this could be the ideal time for a rebuilding exercise so you can become even more astute.
Choosing a range of language patterns and artfully combining them will transform your communication.
The words you use can alter other people’s lives; they act as anchors.
Isn’t it time to be warmly embraced by people only too willing if properly invited to collaborate with you?
No more detours!
Start the journey and give yourself permission to skyrocket your persuasion!
PART Six Emotional Intelligence
If you want to be an outstanding physicist, or astronomer, writer or historian, engineer or architect, you would need, in addition to a high IQ, specific numerical, verbal, or spatial abilities, respectively.
It is the combination of skills that is needed.
A high IQ without these abilities may not be enough!
You have particular attributes, I have some, in fact, we all have a number of talents, but just how many “special” abilities are there?
Well something like a couple of dozen abilities have been uncovered, measured, and converted into tests.
If something isn’t measured and tested then it isn’t possible to conclude it is special.
Taking a look at these abilities for a start we know there is at least the scope of language, of reasoning, of memory and learning, visual perception, auditory perception, idea production, cognitive speed, and psychomotor abilities. Wow!
All of these abilities correlate to some degree with IQ, as well as measuring something for a specialty.
So it can be suggested that human beings possess multiple intelligences or special abilities.
As a cautionary note, it’s easy to mistake a behavior for “intelligence”.
If asked I’m sure after a little thought you would come up with a series of aptitudes and skills such as mathematical, logical, spatial, interpersonal, kinesthetic, and even musical abilities.
Where exactly does emotional intelligence fit?
In fact, what actually constitutes emotional intelligence?
There are a few main abilities involved, the most fundamental being self-awareness.
This points to managing your emotions – the ability to handle feelings so you can use the most appropriate emotion for a given situation and task.
Naturally you want to be able to motivate yourself when it’s time for action, and this again will require adopting the right emotion to achieve the outcome.
The ability to recognize the emotional state in other people and where necessary adjust your delivery is equally relevant.
At times you may need to be empathetic, and at other times strict.
Therefore, we want to know how to identify, know, manage, use, understand, motivate, and handle the spectrum of emotions.
The manner in which the brain sets up emotional states throughout life is through a series of patterns.
These patterns affect the way a person thinks, feels and behaves.
Can this be changed? Yes!
PART Seven Conclusion
I trust you now know why F.A.B.L.E. it is!
Of course, a fable is a story and a story can be told to lead a person to achieve a personal transformation.
What if you could do this?
What happens when a story is told?
What does a child really want when they badger a parent to tell them a story?
Can a story produce therapeutic change?
Can a fable make a difference to someone’s health, well-being and life itself?
We unconsciously accept that a picture paints a thousand words and we can use stories to imaginatively paint our communication with skills that use symbolic representations and universal experiences.
Your language skills can draw inspiration from an incredible range of topics.
You can devise themes from fables, fairy tales, science fiction, the animal kingdom, plant life, adventure stories, folk tales, myths, sport, politics, music, nature, geology, art, gardening, cooking, and on it goes.
You have at your disposal numerous fables, similes, analogies, metaphors, and other linguistic devices.
You can kick goals, balance the budget, take the road less travelled, open Pandora’s box, fine-tune your plan, weather the storm, strike it lucky, work on a bigger canvas, plant the seeds, realise your potential, and overcome the odds, to add spice to your conversation.
The approach of this eponymous F.A.B.L.E. is to provide a solid, crystal-clear emphasis on revealing how to influence people through simple, easy-to-remember building blocks that clearly boost impact.
This will enhance your style and delivery.
Collectively the “fable” material will provide you with cutting-edge sales, marketing and communication techniques ideal for relationships and conversations of every kind.
From simple observation to well-crafted language patterns you will be exposed to material so you can quickly find the best way to influence anybody at any time using exquisite, remarkable, and precisely targeted skills.
This may mean finding a person’s “buy buttons” or adopting a convincing explanation in a casual social or business setting.
Knowing your communication style will make it easier for you to understand your strengths and compensate for your weaknesses.
It’s also important to realize that your communication style may mesh perfectly with some styles and clash with others.
Being able to recognize another person’s style and adapt yours accordingly, will help to prevent misunderstandings, and pave the way for smooth negotiations and better social and business relationships.
One thing is for certain: you will enjoy having the tremendous power that will flow your way from the information F.A.B.L.E. provides.
You will effortlessly deliver your messages, improve all aspects of your communication, build strong rapport, and influence people over and over again.
A chief reason why so many people fail when they negotiate and communicate is because they have no clear intention about what it is they intend to say.
They just talk in clichés with their fingers crossed hoping for the best.
F.A.B.L.E. will provide you with the material you need so you will know your intention before opening your mouth.
You will always have the outcome in mind.
When you know what a person would like to get out of a meeting, then you will have the power to make sure that you, too, get what you need to get out of the same process.
Keep in mind how important it is to use body language and nonverbal communication to identify negotiation styles.
Also note that emotion will derail negotiations more often than anything that is relevant to the negotiation itself.
F.A.B.L.E. knowledge and other key information regularly provided will allow you to produce win-win outcomes.
So, F.A.B.L.E. it is!